Kensington’s Franchise Development Team works with established or new franchise companies to develop and penetrate their desired marketplace by awarding the best possible franchise candidates the opportunity to join their system. Our entire business model has been designed to help our clients attract and support the right franchisees for their company. Our Franchise Development team is not for every company, as we all must share the same vision of growth, culture, and future based on integrity and professionalism.
We understand and respect that no two franchise companies are the same, and our clients receive personalized service which creates a winning TEAM. In order for everyone to be successful and cohesive, (the franchise company, the franchisees and our firm), it is imperative that everyone’s CORE values match, in order for our TEAM to achieve remarkable results.
Together Everyone Achieves More
Kensington’s Seven Strategic Steps
for Successful FranchisingTM
We understand that achieving our client’s franchise development objectives goes far beyond making a sale. Our proven step-by-step system is customized for our clients’ specific unique challenges and is far more than a sales plan. Kensington’s Seven Strategic Steps for Successful Franchising™ is built on a strong foundation. We create a franchise system that is able to support and grow into a national powerhouse.
Our 7-Step Process has produced remarkable results:
Hand and Stone Massage and Facial Spa
In 2006, we began working with Hand and Stone Massage and Facial Spa when there was only 1 franchisee and 1 corporate unit. We worked with the founder John Marco to develop the brand and rolled out a Regional Development model to compete with Massage Envy. Within the first 2 years we sold millions of dollars of franchises, with regional development and single unit agreements in 12 states, and an international master franchise agreement in Canada. We literally helped put Hand & Stone Massage and Facial Spa on the map. In April of 2015, the Franchisor was acquired by Levine Leichtman Capital Partners. At the time of the acquisition Hand & Stone had grown to more than 200 units opened with about 150 additional units in development.
The Kensington Company was introduced to Chocolate Works when the young franchise had 3 stores and a 6,000 square foot factory. After 3 years of working together, Kensington helped Chocolate Works sell 36 territories in 7 states, with 20 opened stores and a new 24,000 square foot factory and corporate office. After experiencing such rapid growth, the founder, Joe Whaley, sought to find an investment partner to help sustain their growth. Kensington presented him with a number of potential strategic partners for Chocolate Works, and ultimately helped one of the nation’s largest candy distributors invest in the brand.